Shoes to withstand Scandinavian Weather
December 12, 2022Committed to design and to imagining what sits beyond the limits, Zara presents Y2K Creatures, a new collection in the metaverse which mixes cutting-edge fashion and fantasy.
For the first time, many of the collection’s designs originated inside Zepeto’s App, some of the pieces inspired by Zara’s first digital creature, and the physical versions were created after. This method of creation emphasizes the fact that now, more than ever, the digital and physical universes are interconnected and reinforce each other.
A creature in the shape of a dragon serves as the starting point for the offerings design. Its wings move gently and create the texture of one of the collection’s bags. Its crest is delicate and organic, and we can see the scales translated into the texture of one of the organza sweaters.
The phygital collection contains ten garments – a vest, three sweaters, a heart shaped top, a strapless dress, a turquoise flare pant with feathers, and two skirts alongside a large selection of accessories – a bag, a choker, a pair of earrings, and a pair of boots.
In keeping with Zara’s previous collections released in the metaverse, there are exclusive digital accessories available only on Zepeto such as a wallpaper, a photobooth, different hairstyles and four nail styles, that aim to offer the utmost personalization.